TF1/"Lycée Toulouse-Lautrec": record launch on targets at D+7 (39% of those aged 50 and older)

Launched on Monday, January 9, the series Lycée Toulouse-Lautrec (6 x 52'), produced by Habanita Federation (Federation Studios), confirmed its success in catch-up TV, welcomed TF1 on Tuesday, January 17. On D+7, each of the first two episodes of the fiction with Chine Thybaud, Stéphane De Groodt, Valérie Karsenti and Ness Merad wins one million viewers, at 4.9 million for the first and 4.4 million for the second of the prime time.

The replay also won the "best launch" on commercial targets for a French fiction on TF1 since 2006, apart from HPI, the phenomenal series with Audrey Fleurot which remains unbeatable. The average of the first two opuses of Lycée Toulouse-Lautrec reached 39% of audience share of those aged 50 and older, i.e. nearly 7 additional points, 34% among those aged 25-49 years old (+5 points) and 36% of those aged 15-34 years old (+7 points).