Scheduled since December 30, the new Canal+ brand campaign, produced by BETC, starts from the observation that "with the proliferation of streaming platforms, the supply of series has never been so plentiful," said the channel the same day in a statement. From there, the communication agency stages a young couple passionate, season after season, for a fantastic series, Le Secret de Wakany. The scenario is based on the slogan "because we live by the rhythm of the series, we deserve the platform that selects the best in entertainment."
The campaign, directed by Antoine Bardou Jacquet, is based on a "large-scale tri-media campaign." This should allow Canal + to reach 126 million contacts on television, 31 million on digital and more than 4 million in cinema.