Disney: launch of its global Christmas campaign with the short film "The Gift"

Disney announced on Tuesday, November 8, the launch of its Christmas campaign with the last installment of the trilogy of short films La Magie d’être ensemble. Entitled The Gift, it is broadcast on television and digital media, as well as on Disney channels, in 46 countries in Europe, North America, South America, Africa and Asia, says the group.

This 3rd short is a story about sibling relationships, experienced through the eyes of the youngest child, Ella. At the heart of the story is a glow-in-the-dark Mickey plush that connects past, present and future. It was developed and produced by the creative team at Disney Consumer Products, Gaming & Publishing, led by Angela Affinita, in partnership with Flux Animation Studios in New Zealand, details the release. Encanto star Jessica Darrow performs the A Little More soundtrack, composed exclusively for the spot by Los Angeles-based songwriters Parkwild, Sofia Quinn and Rose Tan.

The first two shorts (2020 and 2021) have been viewed more than 184 million times worldwide, Disney points out. The 2022 campaign will again support Disney's charity partner, Make-A-Wish.