France tv publicité unveiled on Monday, January 9, the program and the speakers of the 4th edition of Télé•visionnaire devoted to "sports, field of the future," echoing the Olympic and Paralympic Games that the public group will broadcast in 2024. Initially scheduled for 2022, the annual event of France Télévisions advertising management will be held on January 17 in the presence of Delphine Ernotte Cunci, President of the group, Marianne Siproudhis, CEO of France tv publicité and Stéphane Sitbon-Gomez, Director of Broadcasts and Programs.
First round table of the morning, "Sports, a field of commitment" will bring together Audrey Derveloy (President of Sanofi France and Country Lead), Tony Estanguet (Executive President of Paris 2024), Christel Heydemann (CEO of the Orange group), Patrick Mendes (CEO Europe & North Africa of the Accor group), Stéphane Pallez (CEO of the FDJ group), Véronique Penchienati (CEO international Danone) and Laurent Vallée (Secretary General and Executive Director Northern Europe zone of the Carrefour group).
The second, devoted to "Sports, a field of innovation," will include Eric Etienne (Head of Sports Partnerships at E.Leclerc), Laurent-Eric Le Lay (Sports Director at France Télévisions) and Yann Le Moenner (CEO of ASO).
An interview with the Minister of Sports and the Olympic and Paralympic Games, Amélie Oudéa-Castéra, is then planned, followed by a third round table, "Sports, a field of development," in the presence of neuropsychiatrist Boris Cyrulnik, judoka Clarisse Agbegnenou and disabled tennis player Pauline Déroulède.
The philosopher and novelist Charles Pépin will end the morning with a keynote speech.
Previous editions of Télé•visionnaire focused on quality (2018), proximity (2019) and audacity (2021).