The program for the first edition of “L'Attention • Day” was unveiled by France tv Publicité on Tuesday 13 June. This morning conference devoted to the attention of the public will take place on Thursday 29 June at the headquarters of France Télévisions and will be hosted by journalist and presenter Mélanie Taravant.
This new meeting will bring together specialists in studies in France and abroad, sociologists, media experts and advertisers, with France tv Publicité having the ambition of "making attention the new key performance indicator in communication by 2024”.
At 9 a.m., France Télévisions will present its various immersive universes. At 10 a.m., Marianne Siproudhis, Managing Director of France tv Publicité, will introduce the morning, then begin a sequence around the theme “Attention, a new key indicator for the advertising market. But what are we measuring and for what impacts? It will consist of keynotes by Valérie Morrisson (CESP), Andy Brown (The Attention Council) and Nicolas Grand (Omnicom Media Group), as well as two round tables.
The first will bring together Corinne Abitbol (Omnicom Media Group France), Meryem Amri (Publicis Media France), Marc Ferron (Dentsu/Carat), Raphaël Pivert (Group M) and Faïza Rabah (Havas Media Group France). Olivier Bouelharrag (Kia) and Guillaume Goudal (L'Oréal France) will participate in the second.
The presentation of the results of the new study "Cultivons l'attention", which is part of a program whose objective is to build a French TV-cross-Video standard for advertising attention at the service of media agencies and advertisers, will take place at 11:25 a.m., led by Radovan Aleksic, Deputy Director of Marketing and Strategy at France tv Publicité, and Alexandre Guérin, CEO of Ipsos France.
The morning will continue with two talks : at 11:45 am with Anthony Mahé, sociologist and partner at Eranos, around “Attention, a guarantee of building a lasting relationship with the public” ; and at 12 p.m. with Stéphane Sitbon-Gomez, director of antennas and programs for France Télévisions on "Immersion, the strength of Attention to seduce young audiences". The conference will end at 12:30 p.m.
The media and advertising ecosystem is invited to this first “Attention•Day”, on registration : attention.day@francetvpub.fr.