Gulli launched the first step of the advertising campaign around its new application on Friday, April 21 (Satellifacts, April 13), the M6 group's channel announced the same day. It is made up of two spots broadcast on television, on digital and on social networks. The second step of this communication will then be scheduled for “ all summer ”.
The campaign was created by the advertising creation department of the M6 group. “Colorful and joyful”, the spots “are part of a cool and pop graphic universe like the new app”, explains the press release. As a reminder, this app, free, and now customizable, is an " all-in-one " application now bringing together all "children's favorite entertainment with both videos, games and exclusive audio content. ".