The 4th edition of the “Green Week” of the M6 group, an editorial device dedicated to the environment, will take place from February 5 to 12, according to a press release released on Tuesday, January 31. The "Green Week" makes it possible to talk about the environment and ecology "through powerful programs and emblematic faces of the group," including E=M6, Zone interdite or Capital.
Deployed on the M6, W9, 6ter, Téva, Gulli channels (which will broadcast the animated film Minuscule : La Vallée des fourmis perdues on February 7 at 9 p.m.) and RTL radio, this device is intended to "continue to awaken consciences, mobilize the French people and provide them with concrete solutions to preserve our environment,” argued the group. The 6play platform is also mobilized, with the posting online of a selection of documentaries produced by the BBC around the themes of nature and animals.
The previous “Green Week” was followed, in 2022, by more than 34 million French people on television, according to group figures.