The winners of the Grand Prize for Media and Communication Responsibility were unveiled on Tuesday 13 June. This ceremony, of which this was the first edition, was launched by the INfluencia group and the Prache Media Event agency, in order to reward the various initiatives of the mainstream media, BtoB, and their partners. The jury was co-chaired by Nathalie Sonnac, professor at the University of Paris Panthéon-Assas and former member of the CSA, and Gautier Picquet, DG Publicis Media and director of Publicis Groupe operations in France.
Among the audiovisual winners, the TF1 group received a Coup de coeur award for “ Experts à la Une”. Season 3 of this support and tutoring program, initiated by the information department and intended to enhance the voice of experts in the media, was also rewarded with the gold prize in the "Politics of gender parity" category. female ".
Category “Diversity and Inclusion”
Gold prize: "Let's act together to reintegrate - M6 group foundation, company discovery days" for former prisoners looking for work, M6 group, Enactus Organization
Category "Team training"
Silver prize : the collaborative and participatory workshop "The advertising fresco", TF1 group, TF1 PUB, Youmatter
Category “Editorial responsibility of the media”
Silver prize ex aequo: podcast ViveS - Osons l'Oseille – Bayard, Louie Media
Silver prize ex aequo: call for positive impact content projects, Canal+ Réunion
Category “Responsible advertising”
Gold award: the “Less is more” commercial contract, NRJ Global
Category "Carbon footprint reduction"
Gold price tied: -50% in ten years, Médiamétrie's strong objective of reducing its carbon footprint, Médiamétrie, AWS
Category “Ecological transition of advertiser clients”
Silver prize: the advertising fund with an environmental vocation EcoFunding, TF1 group, TF1 PUB