After a slow start, Netflix's ad-supported version, which launched on November 2 at $6.99 (€6.50) per month, reportedly reached one million active users in the US after its second month, according to reports. information from Bloomberg of March 19, which cites internal data to which it had access. The majority of users of this Netflix offer with advertising, in the United States, would be new users. This formula with advertising represents approximately 20% of new subscriptions in the United States. Also according to Bloomberg, Netflix would have succeeded in fulfilling its commitments to advertisers.
The platform has 74 million American customers subscribing to the classic formula. According to analysts quoted by Bloomberg, the version with ads could generate between 15 and 30 million Netflix customers in this market over the long term.