Petit Ours Brun: the YouTube channel crosses the one million subscribers mark

The YouTube channel Petit Ours Brun, the hero of the magazine Pomme d'Api (Bayard Jeunesse), "has just passed the milestone of one million subscribers and has accumulated more than 815 million views to date", its publisher said on Wednesday March 22. Created in 2014, the channel is one of the many versions of the character who will celebrate his 50th birthday in 2025. In addition to a dedicated musical, Petit Ours Brun will be at the center of “audio stories ” which will be launched in the spring, adds the press release, pending “ new derivative products at the end of the year”.

Also a " publishing star ", with 850,000 books sold each year, and magazine press, with 3 million copies sold each year, the famous teddy bear continues to live a new and unprecedented adventure every month in Pomme d'Api, aimed at 3-7 year olds, which claims 1.028 million readers (Ipsos Junior Connect 2022).