Saint Laurent: the luxury brand creates a production company that will debut in Cannes

French luxury brand Saint Laurent announced on Thursday the creation of a film production company, Saint Laurent Productions, which will debut at the Cannes Film Festival in the Official Selection with the short film Strange Way of Life, by Pedro Almodóvar with Ethan Hawke and Pedro Pascal (Satellifacts, April 11). "I want to work with all the great film talents who have inspired me over the years and give them space," Saint Laurent creative director Anthony Vaccarello said in a statement.

The fashion house, which belongs to the Kering group, says it is the first luxury brand to include full-fledged film production in its activities. David Cronenberg and Paolo Sorrentino are among the filmmakers with whom Saint Laurent Productions has other release projects in the works. "These directors never fail to open my mind and, in a way, the singular and radical vision they bring to cinema has made me the person I am today", explains Anthony Vaccarello. The creative director, in office since 2016, will design the costumes for the films produced by Saint Laurent Productions.

In 2022, Saint Laurent achieved a turnover of 3.3 billion euros, up 33% compared to the previous year. The brand did not specify what sums will be invested in the films it intends to produce. Kering is already involved in the world of cinema, in particular with Women in Motion, which for nine years has been “highlighting women in cinema, in front of and behind the camera”. This year, the award will go to Oscar-winning actress Michelle Yeoh (Satellifacts, April 6).